Long Tail Keywords | Broad Versus Specific Phrases

The Long Tail Keywords Phrases to Gain Targeted Traffic!

Keyword research, better yet, long-tail keyword research is the focus of a successful search engine optimization marketing campaign.

The longtail keywords that usually don’t get many searches are when you will make your mark on your competition. The long tail keyword is the expansion of a generic keyword to be created into a more buyer specific targeted keyword phrase.

Let’s start with an example… “Identity Theft” is a Broad Generic Keyword. To make this keyword phrase into a more specific buyer’s type of keyword, you would use the long-tail keyword method and turn it into something similar to ‘Internet Identity Theft Purchase Plan’.

What we have done here with the long-tailed keyword research process, is narrowed your visitors search down, giving it a more specific purpose offering “Identity Theft” as the target phrase. If you create these long tailed keyword phrases for your article, you will receive more targeted traffic from searchers looking for your specific information.

A good place to start your keyword research would be to use the Google Adwords Keyword Research Tool. A word of advice to keep in mind during your keyword research is that you need to be optimizing your article for keyword specific terms that your audience is searching for.

Let’s go with another example… let’s say you own a bicycle shop; considering that the word “Bicycle” has great competition, narrow your longtail keywords to phrases similar to Adult Bicycles, Used Bicycles, Cheap Bicycles, Tandem Bicycles, etc.

You can now take any of these keyword phrases, and use them as your starter point to create the long tailed keyword phrases for your article. There are many variations you can come up with from your generic, broad keyword phrases… example ‘Used Mongoose BMX Bikes’, ‘Adult Huffy Bicycles’, ‘Cheap Used Tandem Bicycles’, etc.

Of course, by creating the longer, more targeted keyword variations, not only will you receive the benefits of more targeted traffic, but you will also receive the benefits of improved search engine results for multiple variations of your keyword phrases… the possibilities are endless!

Closing Comments About Long Tail Keyword Research!

Gaining top rankings for highly competitive keyword phrases is a difficult task when compared to longtail keyword phrases. If your site happens to be a newly established web site with little to no authority in the eyes of the search engines, you must focus your efforts on long tailed keyword phrases and search terms.

These Long Tailed Keyword Phrases work for a couple of reason:

• You can create many variations of keyword phrases at one time by focusing on one shorter broad phrase.
• The visitors you receive from a long tail keyword phrase are generally better targeted visitors, and make better customers. If people come to your web site from a long tailed keyword search result, they are more likely to buy your product or service.

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