Business Cards not only open the doors for you and your product or service, but in most cases, they will keep the door open. The recipient, if you have made a good first impression, will keep your business card handy for an extended period of time. It is important however, to include all important contact information on the card, be creative, and strive to produce a card that is uniquely yours.

Elliott Black, a Northbrook, Illinois marketing consultant who specializes in small business, believes that "The business card notepad is referred to almost daily, kept for 30 days or so and carries a high remembrance factor." I have had business cards produced through Vista Print at a very reasonable cost. Click on the following this link to take you directly to Vista Print to: SAVE UP TO 90% + Get FREE Shipping at Vista Print. Or follow this link to take 60% OFF Full Color Business Cardsat PS Print.

Combining the development of an electronic mailing list and also sending old-fashioned letters will put you a step above the rest. Most businesses have harnessed the power of e-newsletters, and they have proven to be very effective and cost-effective. But, because e-mail marketing is now nearly ubiquitous, you can quickly separate yourself from your competitors, by occasionally sending personal, snail-mail letters to customers and prospects.

The e-newsletters, or paper letters, must provide something that customers want to read. They should be appealing to the eye, short, yet detailed. You might be sending an analysis report of recent events in your field, new premium offers or maybe news on discounted items or services that you are providing. "This mailing has to have value to those who read it, so it reflects the value of what you offer," says Leslie Ungar, an executive coach in Akron, Ohio, and "Remember, the best way to sell is to tell." The process can be simplified by creating a letter template, envelope or customer label mailing list in Microsoft Office Word in Office Small Business 2007, which can be printed. The mailing list is easily created in Excel and then imported into Word.

Jay Lipe, a small business marketing consultant from Minneapolis, Minnesota, said “Using pay-per-click advertising, you can cheaply drive traffic to one-time news events or specialty offerings.”

Lipe recently set up a Web site for a client, and quickly attracted customers via pay-per-click ads. "The effect was overnight" says Lipe. "Traditionally in the marketing world, it takes weeks or even months to generate acceptable awareness and traffic. Here we saw traffic spike overnight." Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owner’s Internet Advertising Campaign.