Elliott Black, a Northbrook, Illinois marketing consultant who specializes in small business, believes that "The business card notepad is referred to almost daily, kept for 30 days or so and carries a high remembrance factor." I have had business cards produced through Vista Print at a very reasonable cost. Click on the following this link to take you directly to Vista Print to: SAVE UP TO 90% + Get FREE Shipping at Vista Print. Or follow this link to take 60% OFF Full Color Business Cardsat PS Print.

The e-newsletters, or paper letters, must provide something that customers want to read. They should be appealing to the eye, short, yet detailed. You might be sending an analysis report of recent events in your field, new premium offers or maybe news on discounted items or services that you are providing. "This mailing has to have value to those who read it, so it reflects the value of what you offer," says Leslie Ungar, an executive coach in Akron, Ohio, and "Remember, the best way to sell is to tell." The process can be simplified by creating a letter template, envelope or customer label mailing list in Microsoft Office Word in Office Small Business 2007, which can be printed. The mailing list is easily created in Excel and then imported into Word.

Lipe recently set up a Web site for a client, and quickly attracted customers via pay-per-click ads. "The effect was overnight" says Lipe. "Traditionally in the marketing world, it takes weeks or even months to generate acceptable awareness and traffic. Here we saw traffic spike overnight." Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owner’s Internet Advertising Campaign.