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Website: www.SyattWebDesign.com
Email: John@SyattWebDesign.com
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Landing Pages:
There seems to be a lot of talk these days about landing pages. If you are new to the concept, you are probably wondering what the heck they are, and what makes them different from any other page on your site.
The pure definition of a landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. Landing pages serve many different purposes, but they all need to do one thing - DRIVE VISITORS TO A TARGET. Here at SyattWebDesign, we do just that... follow this link to see an example of a Landing Page to drive traffic to the TruthAboutAbs website. This site uses a simple design composition to drive users to “Learn More” or “Become A Customer”. The goal of this page, and really the goal of most web pages are to keep the customer or web user on the page and on the site. Therefore any page designed as a landing point should be significantly engaging. For instance if a landing page brings someone to the front page of a website, it should have enough information to keep the customer on the site, without too much information. What web designers try to do is create pages that will match the link the customer clicked on.
The Best use...
The best use of a landing page is not what it is, but what it can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate.
Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense... when you drop people into the homepage of your site, it’s like asking the person to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.
Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.
I recently read a Blog Post on the Affiliate Classroom Forum by Kathy Jackson on the subject of Landing Page Conversion... It is well written and gives great advice... take a look, it is a must read.