Website Landing Pages (Capture Pages) for Your Small Business!
There seems to be a lot of talk these days about website landing pages. A landing page, also be known as a Lead Capture Page, is designed to drive sales, capture leads or inform a person of products or services. They can also serve as a review page for a product.
The pure definition of a landing page is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is an extension of the advertisement or link.
Sales, Capture and Review Landing Page Templates!
Below are a few examples of landing pages that started off as a Template chosen from our 7000+ Templates available. We grabbed a few of them and went to work to create sales and product review landing pages.... please keep in mind that these are "Generic in Nature" Web Pages.
These single Web pages are able to be modified in any way you need to fit your message by adding or removing: links, wording, graphics etc. If you have an Opt-in box to capture leads for your email campaign, we will install it for you.
We have made these Landing Page Templates LIVE for you to View... when you are done looking at the Landing Page, use your BACK BUTTON to return to this page.
Landing pages are often linked to marketing campaigns, social media or email campaigns. The general goal of a landing page is to convert site visitors into sales or leads. Website landing pages serve many different purposes, but they all need to do one thing - DRIVE VISITORS TO A CHOSEN TARGET.
Here at SyattWebDesign, we do just that... follow this link to see an example of a Web Site informational Landing Page to drive traffic to the TruthAboutAbs site.
The single style of Web page uses a simple design composition to drive users to “Learn More” or “Become A Customer”. The goal of this page, and really the goal of any landing page is to keep the customer compelled to follow through with your offer. Therefore any page designed as a landing page should be significantly engaging.
You choose a template to fit the look and feel of your message, and we will implement the "Review", "Capture" or "Sales" portion, from the examples above, to your chosen template.
The Best use of the Website Landing Page...
The best use of a website landing page is not what it is, but what it can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate.
Well crafted website landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense... when you drop people into the homepage of your site, it’s like asking them to fend for themselves. They arrive and navigate for a few seconds before giving up and hitting their back button to move on to your competitor.
Give the visitor exactly what they are looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.
Landing Pages Don’t have to Be Slick or Pretty to Make Conversions and Generate Sales. But they DO Need to Have ONE Crystal Clear Purpose that Get the Results You Want. So FIND that Purpose... That’s the Real Point of Your Landing Page.
Do you need a landing page (capture page) for your business... Contact Us and let's discuss your options?
Follow the link for 3 Landing Page Conversion Tips!
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